Nike's New NYC Flagship Takes their In-Store Experience to Next Level

Verani Commercial

Retailers physical locations continue to benefit from the online and interactive in-store experience. Recent studies state that opening a physical store boosts online website traffic tremendously. However, shoppers still prefer the in-store experience. Therefore, retailers combine the in-store experience with tech in order to stay top of mind to customers.

Nike’s NYC location consists of 68,000 square feet and sits on the corner of Fifth Avenue and 52nd Street. From the below-street level floor to the sixth floor, Nike’s leading the way through retail as they provide experiential features to consumers that are impossible to forget. Nike continues to grasp the attention of consumers as they enhance their responsive technology and shopping convenience through their inviting physical locations. One floor of the Fifth Avenue location provides the hybrid experience where the floor is stocked based on community favorites, similar to Nike by Melrose in Los Angeles but larger.

The Nike Speed shop provides consumers with the opportunity to shop the Sneaker Bar with the assistance of a store athlete or a digital read-out of locals-only data, the choice is theirs. NikePlus members have the ability to reserve items via mobile device and pick them up in-store. The Nike Speed Shop provides convenience and ease of navigation with their on-the-go access to NYC favorites.

Consumers can shop the Sneaker Bar with the assistance of a store athlete  or a digital read-out of locals-only data, the choice is theirs.

DIY with Nike: The Arena's Marker's place will allow consumers to customize pieces from Nike's seasonal collections.

Previous PostNext Post




MLS Property Information Network. Inc. The Total Listing Service
Neren MLS New England Real Estate Network
Maine IDX
Equal Housing Opportunity

©2020 MLS Property Information Network, Inc; The information in this listing was gathered from third party resources including the seller and public records. MLS Property Information Network, Inc. and its subscribers disclaim any and all representations or warranties as to the accuracy of this information. 
Copyright 2020 New England Real Estate Network, Inc. All rights reserved. This information is deemed reliable, but not guaranteed. The data relating to real estate displayed on this Site comes in part from the IDX Program of NEREN. The information being provided is for consumers’ personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Data last updated July 9, 2020. 

Listing data is derived in whole or in part from the Maine IDX and is for consumers' personal, noncommercial use only. Dimensions are approximate and not guaranteed. All data should be independently verified. © 2020 Maine Real Estate Information System, Inc. All Rights Reserved

© 2020 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. Equal Housing Opportunity. View our Privacy Policy

Website Powered by Real Estate Web Solutions

©2020 Real Estate Web Solutions, LLC. All rights reserved. realOMS Login | Switch Mobile Site | Browse Listings